PANDA IN THE ROOM
There's A gap between Asia and the world
While visual content can be easily shared and reach a global audience nowadays, this doesn’t necessarily mean its message resonates with anyone watching. Especially those from another culture.
A story is only as good as it is understood. Universally.
Pacific Oceans apart, language isn’t the only hurdle. Fundamentally, cultural contexts are complicated, hard to understand and cannot be richly defined by Google’s translator nor explained by Siri or Alexa.
How do you touch the lives of those so far away without losing – sacrificing – the initial flavor of your work for your domestic audience? How do you know your humor is not offensive?
These are just some of the issues we deal with for our clients. We offer views from a professional standpoint, which includes an explanation of why and how a strategy works instead of just personal opinions ("I think it will work"). Visit our blog to read about real-life assumptions-gone-wrong cases by international companies that we felt could have benefited from our consulting.
Message us and we'll be happy to discuss your project over coffee or tea, English or Jasmine.
Discover Our Expertise
What's the Formula?
It's all about chemistry. Between characters. Between cultures. Between visual content and its audience. Fundamentally, all great stories have strong components but when Asian elements are mixed in, adapted out or tweaked incorrectly, it shakes up the overall compound. How do you deal with Asian content? Our insights into "substance" and "solutions"............
Content is the great material already presented in your visual story. Context is the mystery potion that can make the message crystal clear or muddle it dark. It is what something really means, in this case, not to one culture but (has significance) to two. Our stance on how messages can be appropriately interpreted so that Asian audience connect -- instead of disconnect.........
Boundless, borderless freedom to create because there is no need to shy away from certain topics or taboos. A peace of mind across all grounds that what's funny is funny, what's not (intended to be) is most certainly not. Here's how our supporting service debunks and guides your story past costly pitfalls in reaching the fastest growing international global audience. Asia's no limit..........